We are bombarded daily with junk mail; no one wants to be bombarded through email too. There are strategies, however, that can help you grow your list significantly. Besides traditional and online methods, tactics like special events can reach potential customers and clients. However you choose to collect email addresses, you must ask for them explicitly. Anything else produces spam. The key to getting email addresses is to engage the people you talk to and request their permission to be added to your list.
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Instructions
1
Network at business events. Collect business cards at chamber of commerce, trade association and other professional events. Include the people on your list who ask for more information about your business. Send them a welcome letter with a copy of your newsletter and ask them to subscribe. Send those who do not ask for more information an email asking them to subscribe to your list, explaining the benefits of joining.
2
Request email addresses on all regular mail. Your list will grow as you include a check box on bills, rebate cards and subscription renewals. Email subscribers as soon as possible so they won't forget what they signed up for.
3
Put a sign-up box, link or button in a prominent position on your website. Give current and potential customers the opportunity to subscribe to your email list. Explain the benefits of subscribing, such as receiving information faster.
4
Include email in your account registration and e-commerce forms. Consider requiring an email address for contact information before check-out. This strategy is an effective way to build a quality list.
5
Use word-of-mouth marketing. Give subscribers an opportunity to tell their friends about your products and services by putting a referral form on your website. Offer a discount or a gift as an incentive. Require names and home addresses of both parties.
6
Request email from potential customers. The amount of information collected depends upon the amount of information you request. Business-to-business marketers and other businesses that may not have an e-commerce website use this strategy.
7
Ask for customers' email at retail stores. While customers are at the register, ask for their email. Consider offering a gift with any purchase for their cooperation. Also, ask for email at special store events where there is high traffic. Email discounts and promotions.
8
Have your customer service representatives ask for email during phone conversations with customers.
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